History
Keys Motorcycles was formed in 1947 when Basil Keys won the Lightweight Clubmans TT on an AJS. He was approached by AJS to see what they could offer to help him with his racing future. Basil was quick to see the opportunity and asked for the AJS sales franchise for the Worthing area and what had started as a hobby now turned into a business for him and his brother. The picture is of Basil Keys at 1947TT
That was 60 Years ago and a lot has happened in that time, most notably:
In 1963 becoming the 2nd Yamaha dealer in the UK. Now the Oldest dealer i n the UK and the second oldest in Europe.
1960s
- Roger Keys (Basil's son and also a successful racer in the 60's and 70's) joined the company to steer it through to the next century.
2003
- Basil finally retires aged 90 and still full of enthusiasm!!
- Steve Keys ( Yet another racer ) buys the business from Basil.
- Business relocated to its current larger premises.
- Become Yamaha Premier Exclusive dealer for Sussex
2004
- Roger "retires" to pursue other interests. Which means working just as hard at his other business which organises and promotes racing for youngsters in the UK and Europe. Please see Fabracing link on home page.
- 2500 sq ft Second floor clothing and accessories showroom is opened.
2005
- Museum opens in second floor showroom.
2006
- Become Area dealer for Shark Helmets and Performance Parts specialist.
Keys Showrooms at Southcourt Road.
